Building on the strategic theories and frameworks introduced in MGMT6002 to analyse and explain the trends, motives, and methods employed in the ever-increasing internationalisation of businesses, this unit broadens and deepens the exploration of key issues and activities involved in internationalisation as a corporate strategy option, paying particular attention to managing different international entry modes. This unit is designed to enable students to analyse complex situations and make appropriate strategic recommendations. In this context, the emphasis throughout is on being analytical rather than being descriptive or trying to 'pigeon-hole' problems into pre-defined boxes.
