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Overview

New ventures live or die by their ability to commercialise their first product or service and be able to successfully market their offerings to survive the start-up period. New venture marketers need a strategic vision of what value their new venture brings to consumers and how to compete against the … For more content click the Read More button below.

Offered by:

Department of Marketing

Unit level:

3000

Grading requirement:

Graded

Offerings

More detailed information about unit activities and assessments is provided in the Unit Guides.
Session 1, In person-scheduled-weekday, North Ryde
Session 1, In person/Online-scheduled-weekday, North Ryde

Requisites

Enrolment rules

Pre-requisite
NCCW (pre-2020 units)

Learning outcomes

On successful completion you will be able to
1.

Critically evaluate theories and concepts associated with new product development in new ventures.

2.

Apply appropriate techniques and frameworks to critically evaluate new venture marketing opportunities and problems.

3.

Develop solutions in response to new venture marketing opportunities and problems and communicate them in a professional manner to the audience.

Assessments

Assessments

Report
Case study/analysis
Practice-based activities

Learning and teaching activities

Scheduled learning activities

Workshop (Student Choice – In-person or Online)
Workshop (In-person)